CBS website fills information void left by Radio Marketing Bureau

TORONTO - The website for Canadian Broadcast Sales (CBS), Radiocbs.com, has been redesigned to produce “Canada’s most comprehensive source for information on radio” and is now available for use by the advertising industry. “In the absence of the Radio Marketing Bureau, we saw the need to significantly enhance our website and make it the “go to” source for radio information in Canada,” said Patrick Grierson, president of CBS. “After consultation with agencies, advertisers and stations, our in-house Research and IT departments collaborated with Imagination Plus, a leading website design and development firm, to produce a site that is intuitive and...