NEW YORK – You’ve heard of the Mobisode? How about the Mobizone?
Commuters with the right handsets using Grand Central Station in New York City will be able to access free downloads of clips of the new CBS fall lineup beginning next week while they’re in certain zones inside the station.
A CBS TV billboard campaign inside the transportation hub will announce the new fall line up of television shows and the offering of free downloads of clips from the various series via mobile Bluetooth connectivity that can be played instantly, saved or passed to friends.
Using the local zones via Bluetooth means users incur no data charges from their wireless provider.
Each Billboard invites the mobile user to open his or her Bluetooth connection and make it discoverable. Then the user is invited to accept a free clip from the particular CBS show. If she accepts, the clip automatically downloads and plays on the screen of the mobile.
The campaign features multiple locations in Grand Central Station, each featuring downloadable content via Mobizone from a particular CBS Network television series.
The Mobizone technology is from Kameleon Technologies.
“We felt that the new bluetooth download services… would be a great feature to add to our traditional campaign announcing the launch of the new fall season," said George Schweitzer, director of advertising for CBS TV Network, in a release. "MobiZone units attached to our… billboards is a value-added plus, offering people the free opportunity to see our content without incurring a charge from their mobile carrier.”
CBS is the first broadcaster to use the technology, says the press release.
