LOS ANGELES — U.S. media company CBS announced today its syndication division, previously known as CBS Television Distribution, has been rebranded to CBS Media Ventures.
“Syndication has traditionally meant distribution, but as the media landscape has evolved so have we,” said Steve LoCascio, president of CBS Media Ventures, in a press release. “In addition to our core business of producing and distributing leading first-run series, we also have a robust ad sales and partnerships business, create digital content for multiple platforms and run the lifestyle network Dabl. This new name better reflects who we are and positions us for limitless opportunities in the future.”
The rebranding comes with a new logo (pictured) which incorporates the iconic CBS Eye image and aligns with CBS’ new overall brand strategy and unification program, developed by CBS president and chief marketing officer Mike Benson and his team, with design support from the Gretel agency, says the company’s press release.
“It was important for us to evolve CBS Media Ventures’ name, look and feel under the new CBS brand strategy in a cohesive way,” said Benson. “The new brand identity of CMV will uniquely align with the other divisions of the company in a way that will emphasize our unified strength across all facets of the media industry.”
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