TORONTO – Some 30.4 million Canadians (or 86.3% of the population) have watched CBC/Radio-Canada’s coverage of the Rio 2016 Olympic Games across all networks and platforms during the first 10 days, CBC said late Tuesday.
The most-watched day of the Games to date was Sunday, August 14 (Day 9), when 20.4 million Canadians tuned in across all television and digital platforms. The public broadcaster said that 6.9 million Canadians watched its coverage of Jamaica’s Usain Bolt capturing the gold medal and Canada’s Andre De Grasse winning bronze in the men’s 100m. The audience for CBC’s English-language broadcast and digital simulcast peaked at 6.922 million during the race at 9:27 PM ET, making it the most-watched moment of Rio 2016 so far – up 122% over the peak moment during the Rio 2016 Opening Ceremony on Friday August 5.
Other TV highlights include 4.8 million viewers on August 13 (Day 8) when Canada competed in the women’s 4x100m medley relay, and 4.3 million viewers on August 11 (Day 6) when Penny Oleksiak won gold in the women’s 200m freestyle.
CBC added that its digital platforms have seen significant traffic from August 5 – 14, with nearly 116 million page views and more than 19 million video views, representing 400 million minutes of live and on-demand video watched.
