TORONTO – CBC’s Murdoch Mysteries has unveiled a brand partnership campaign with The Salvation Army that will see the organization’s message of giving written in to the series’ holiday special next month.
‘Once Upon a Murdoch Christmas’ will see Murdoch (Yannick Bisson) and Brackenreid (Thomas Craig) find their jobs at risk as they investigate a series of brazen robberies targeting Toronto’s wealthiest businessmen just days before Christmas. The standalone two-hour special will premiere Monday, December 12 at 8:00 PM (8:30NT) with an encore broadcast on Christmas Day, Sunday, December 25, at 5:00 PM (5:30NT) on CBC.
The special will include a unique scripted integration with The Salvation Army, featuring the historic brand’s presence and message of giving written into the storyline, plus feature employees and volunteers in various scenes.
“With the success of last year’s Murdoch Mysteries holiday special and the alignment of positive messages, a partnership with The Salvation Army was a natural fit,” said Mary Kreuk, executive director of multiplatform media sales & marketing, CBC & Radio-Canada Media Solutions, in the news release. “This year’s holiday special provides the perfect platform for The Salvation Army to convey their message of giving during this most significant fundraising time of year.”
Murdoch Mysteries, developed and produced by Shaftesbury for CBC, is licensed to broadcasters in 110 countries and territories including the U.S., U.K., France, Finland and China.
Photo of Det. Murdoch (Yannick Bisson) and Dr. Ogden (Hélène Joy) by Christos Kalohoridis for Shaftesbury, courtesy of CBC
