CBC’s ‘Murdoch Mysteries’ brand partnership incorporates The Hospital for Sick Children

TORONTO - CBC’s Murdoch Mysteries has kicked off its first brand partnership campaign with The Hospital for Sick Children (SickKids) in order to mark the renowned paediatric hospital’s 140th anniversary.The cross-platform campaign explores the past and present history of SickKids and includes representation in Murdoch Mysteries upcoming two-hour holiday special and a series of public service announcements (PSAs) encouraging viewers to donate during the holidays.The campaign kicked off this week with a PSA featuring series star Hélène Joy, known to audiences for her role as Dr. Julia Odgen (pictured), inviting viewers to visit the SickKids interactive digital timeline to investigate the hospital’s history through its shareable archival footage and...