CBC’S ‘Hockey Night In Canada’ drafts Twitter Canada, Budweiser for new fan-friendly feature

TORONTO – CBC’s Hockey Night In Canada wants to get fans even closer to the 2014 Stanley Cup Playoffs by providing near-instant video highlights through Twitter Canada.Throughout the NHL playoffs, CBC’s official @hockeynight account is posting sponsored clips from the live TV broadcasts using SnappyTV, a cloud-based social video publishing and distribution platform. SnappyTV’s platform features a suite of tools allowing CBC to edit and share video clips of any length instantly.Using the Twitter Amplify platform, fans are also able to watch and share highlights during and after every CBC broadcast from wherever they are.This partnership is a first for CBC’S Hockey Night...