CBC, with other public broadcasters, unveil plans for global content distribution market

By Steve Faguy

MONTREAL — The most newsworthy and groundbreaking presentation at the Public Broadcasters International conference in Montreal this week was given at 7:30 a.m. to a sparse crowd by a man reading a prepared speech with no multimedia elements.But the project he was presenting could be nothing short of revolutionary for the distribution of television content around the world.It’s called Panora.tv, and the goal is to automate the buying and selling of content so that smaller producers and broadcasters can make transactions with a minimum of overhead costs.Jean Mongeau, general manager and chief revenue officer for media solutions at CBC/Radio-Canada (pictured),...