TORONTO – CBC took home a total of 14 medals – six gold, seven silver and one bronze – at the Promax/BDA 2005 Conference for Promotion and Broadcast Design held last week in New York City.
These awards put CBC head-to-head against the biggest and best in broadcast media around the world. Organizers often bill the awards as the Oscars of international television marketing.
Promax/BDA members together represent more than 4,200 companies and individuals in over 60 countries. Their promotion, marketing and design work brings audiences to the programming of all electronic media in an innovative and unique manner.
The complete list of CBC wins includes:
Promax North America:
GOLD -Sex Traffic – Movie Promotion – for Made for TV Movies
GOLD -H2O – Movie Promotion – Theatrical for Television
GOLD – CBC News: The Hour – News Program Campaign
GOLD -CBC Radio One – The Current – TV Promotion for Radio (fall campaign)
GOLD – Coronation Street – Transit – Print Piece
SILVER – Canada Reads – Poster – Print Piece
SILVER – CBC Radio One – Campaign Using More Than One Media
SILVER -Greatest Canadian – Consumer or Trade Print Campaign
SILVER -CBC News: the fifth estate News Program Promotion
SILVER -Curling – Sports Program Promotion
BDA Awards:
GOLD -CBC News: The Hour – Topical Promo Art Direction
SILVER – CBC News: the fifth estate – Topical Promo Art Direction
SILVER -Coronation Street – Topical Publication Advertising
BRONZE – CBC News: Election Night – Topical Promo Art Direction
FINALIST -CBC Radio One – Fall Bus Side Campaign – Outdoor Static
In addition, CBC is nominated for four Promax World Gold international awards, with winners to be announced later this month:
CBC News: The Hour – Outdoor/Transit Advertising
CBC News: The Hour – News Program Campaign
The Current – TV Promotion for Radio
Coronation Street – Print Piece
