TORONTO – CBC/Radio-Canada announced today that it will provide TVA Sports with access to broadcast portions of its French programming of the Sochi 2014 Olympic Winter Games.
“In acquiring the broadcast rights to the Sochi Olympics, one of CBC/Radio-Canada’s primary objectives was to connect as many Canadians as possible with this unparalleled sporting event.” said CBC/Radio-Canada executive vice-president Louis Lalande, in a statement.“Our agreement with TVA Sports represents a major milestone in helping us achieve that objective,”
“We’re very proud that the TVA Sports network was chosen to be one of CBC/Radio-Canada’s Official cable broadcasters and actively involved in presenting the largest sporting event on the planet. TVA Sports will be giving viewers the opportunity to get an up-close look at this major international competition and follow how Canada’s and Quebec’s athletes fare in their Olympic disciplines,” said TVA Group’s president and CEO Pierre Dion.
CBC/Radio-Canada says details about content to be aired by all channels will be available in the coming months.
