CBC touts national exercise in health

TORONTO – CBC has kicked off a national multi-platform health initiative designed to inspire Canadians to get healthy.The Live Right Now campaign, which will be supported across CBC's radio, television and on-line platforms, will encourage, educate and support Canadians to make small, manageable changes that will have a big impact on their health.Elements include an interactive on-line community, a national call-to-action called the 'Million Pound Challenge' where Canadians looking to lose weight are encouraged to pledge to lose a combined total of one million pounds by July 1, and an exclusive CBC News series called Canada Weighs In which debuts this...