CBC, Teletoon experiment with product integration

TORONTO - When viewers tune in to three of CBC's popular prime time programs this Fall, they'll notice familiar scene in the background: a TD Canada Trust bank branch. In a first for a Canadian bank with CBC-TV, TD Canada Trust will be integrated into some settings in new episodes of Little Mosque on The Prairie, Being Erica and Heartland.Product integration, where branded goods or services are placed in programming beyond traditional ads, has evolved considerably since its introduction over a decade ago. Going beyond simply placing a product in a camera shot, products and brands are now being integrated...