TORONTO – CBC Sports will continue its hold on rights to the World Cup and World Championship Alpine, Nordic, Freestyle, Snowboard, Bobsleigh and Skeleton events after inking a new agreement with Infront Sports & Media.
The new media rights agreement includes live, delayed, repeat and video-on-demand coverage of up to 250 International Ski Federation (FIS) and International Bobsleigh and Skeleton Federation (IBSF) events across CBC Sports’ TV, online and mobile platforms over the next five years.
CBC Sports said that it will showcase the sport properties as part of its weekly Road To The Olympic Games TV broadcasts and via live streaming coverage across cbcsports.ca and the CBC Sports app for iOS and Android devices.
“As Canada’s Olympic Network, it is important for us to ensure our continued ability to provide our audiences with access to the best in international sport, and this extension with Infront Sports & Media keeps CBC Sports as Canada’s home for FIS and IBSF events,” said Greg Stremlaw, executive director of CBC Sports, and general manager and chef de mission for CBC/Radio-Canada's coverage of the Rio 2016 Olympic Games, in the release. "We work closely with Canada’s National Sport Organizations to help achieve mutual goals, which includes our focus on ensuring Canadians know their homegrown athletes and their stories year-round. Our continued coverage of these FIS and IBSF events will also allow us to showcase the athletes as they compete alongside the best from around the world on a full-season basis as we head into and beyond the next Olympic Winter Games.”
In addition to the winter sports included in CBC Sports’ extension with Infront, the network has also acquired multiplatform media rights to the Berlin Marathon through 2020.
