CBC Sports freshens site to targets sports fans, advertisers

TORONTO – CBC Sports has overhauled its website in an effort to entice more sports fans to visit and to offer advertisers more ways to reach them. The new site provides breaking news, stats and in-depth analysis across sports leagues including the NHL, CFL, NFL, MLB, with a focus on social media tools and fantasy pools. The new look also offers more integrated advertising opportunities including Pushdown ad unit, in-show product placement, Social TV engagement and branded content opportunities. “With so many new features on CBCSports.ca, the opportunities for engagement really have multiplied,” said Alan Dark, executive director of CBC’s revenue group,...