CBC Sports commits to gender-balanced coverage

TORONTO - In recognition of International Women’s Day, CBC Sports said Friday it will commit to gender-balanced coverage of sports and athlete stories in its original content. “In addition to the weekly broadcast of Road To The Olympic Games, this commitment will be reflected through digital streams, online articles at cbcsports.ca and the CBC Sports app, and social media content, and seen in on-air personalities, writers, producers and new hires,” reads the press release. According to research provided by Canadian Women & Sport, only 4% of sports programming on Canada’s national networks feature women’s sport. The announcement comes following the...