TORONTO – The CBC is ranked 6th in a survey of the top ten most influential brands in Canada.
In the first ever Ipsos Influence Index Study conducted last November, Ipsos Reid asked over 1,000 Canadians to rate leading brands on a variety of attributes. The data revealed six dimensions which help determine the most influential brands in the lives of Canadians – leading edge, trustworthy, relevant, presence, corporate citizenship, and engagement.
The survey found that the ten most influential brands in Canada are:
1. Microsoft
2. Google
3. President’s Choice
4. Apple
5. Walmart
6. CBC
7. Facebook
8. Visa
9. YouTube
10. Air Miles
Ipsos Reid Toronto president Steve Levy said that the list highlights the growing convergence of media and technology.
“It shouldn’t come as any surprise that media and technology companies claim six of the top ten spots on our list,” he said in a statement. “Both industries play enormous roles in our daily lives, and more and more, these brands are influencing how we gather information, how we connect with one another and how we share our own stories with the world.”
