CBC sole broadcaster to crack top 10 influential Canadian brands survey

TORONTO – The CBC is ranked 6th in a survey of the top ten most influential brands in Canada. In the first ever Ipsos Influence Index Study conducted last November, Ipsos Reid asked over 1,000 Canadians to rate leading brands on a variety of attributes. The data revealed six dimensions which help determine the most influential brands in the lives of Canadians - leading edge, trustworthy, relevant, presence, corporate citizenship, and engagement. The survey found that the ten most influential brands in Canada are: 1. Microsoft 2. Google 3. President’s Choice 4. Apple 5. Walmart 6. CBC 7. Facebook 8. ...