TORONTO and CALGARY – CBC and the Calgary Stampede have extended their current media rights agreement through 2019.
The extension ensures that CBC Sports will continue to provide broadcast and streaming coverage of ‘The Greatest Outdoor Show On Earth’ over the next two years on television and online at cbcsports.ca and via the CBC Sports app for iOS and Android devices. Coverage includes the Stampede Parade, daily Rodeo and Rangeland Derby competition over the 10-day event as well as digital and broadcast features that delve into the cultural impact of the Calgary Stampede.
In addition, CBC Sports reached an agreement with Sportsnet to extend their current broadcast agreement through 2019 that will see Sportsnet One continue to provide daily Rodeo and Rangeland Derby competition coverage and late-night encore coverage through the first eight days of the Calgary Stampede.
“The Calgary Stampede is an iconic cultural event enjoyed by Canadian and international viewers every summer and we are pleased to continue to provide multi-platform coverage over the next two years,” said CBC Sports executive director and Olympics general manager Greg Stremlaw, in Monday’s announcement. “The Calgary Stampede has been a great partner to CBC Sports for many years and we look forward to continuing our work together.”
CBC Sports first provided coverage of the Calgary Stampede in 1960, and has reached millions of viewers in the years since including international audiences via streaming video. The current agreement between CBC Sports and the Calgary Stampede began in 2016.
Photo courtesy of CBC/Calgary Stampede
