CBC, Rogers, Shaw partner on online ad exchange

TORONTO - CBC/Radio-Canada, Rogers Media and Shaw Media are teaming up on a new venture that allows advertisers to bid for space on their respective digital advertising inventory in real-time. Called the Canadian Premium Audience Exchange (CPAX), the gateway allows access to over 100 domains in both English and French, reaching an audience of more than 15 million Canadians. Scheduled to launch on May 16, CPAX allows advertisers one-stop shopping to reach a targeted audience, while users receive advertisements that are most relevant and of interest to them. The three media companies will direct a portion of their inventory into CPAX...