TORONTO — CBC announced today it has launched a reboot of its teen-focused financial literacy brand Street Cents on TikTok.
The original Street Cents was an award-winning CBC TV series in the 1990s/early 2000s.
The new version of the brand launched on TikTok features content creators Anisha Joshi, Carley Thorne, Creo Walters and Mercedes Gaztambide (pictured above, left to right), “creating a variety of comedic and journalistic short-form video content on a daily basis,” reads a CBC press release.
“Together, they will inspire critical thinking about spending, saving and earning. In addition to the core team, guest contributors will be welcomed in the coming weeks and months to provide even more diverse perspectives on the types of financial questions and topics important to teens,” the release says.
“Street Cents is an iconic Canadian brand and we couldn’t be more excited to introduce it to a new generation on a new platform,” said Sally Catto, general manager of entertainment, factual and sports at CBC, in the release.
“Street Cents frames financial literacy in a fun and age-appropriate context, helping to make money stuff make sense for teens. This is CBC’s first launch of an original content series on TikTok, and we’ve brought in a great team of creators who speak with authenticity and credibility to teen audiences.”
With TikTok as its primary platform, “Street Cents will connect directly with its audience to act on feedback and react to trends, offering teens a space to feel heard while being entertained,” the press release says.
Content will also be repurposed to other platforms including Instagram and YouTube, according to the release.
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Photo courtesy of CBC.
