CBC/Radio-Canada tops amongst Canada’s trusted brands

TORONTO – CBC/Radio-Canada ranked first among Canadians’ most trusted brands, says a new study by Proof Inc. (formerly Environics Communications).The third annual CanTrust Index is an online sample of 1,560 Canadians conducted between January 18 and February 5, 2018, and is nationally representative by region, age and gender. It found continuing strong levels of trust among Canadians in their institutions, leaders, media and information sources.The study said that the public sector continues to lead the trust race versus the private sector, as Canadians continue to express trust in their government services, led by hospitals and universities/colleges which are tied at 63%.At 71%, CBC/Radio-Canada...