CBC/Radio-Canada: Revenue shortfall is "artificial," so ads on radio plan gets a cool reception

By Perry Hoffman

GATINEAU - CBC/Radio-Canada is hearing static over plans for additional revenue generation on two of its radio properties. Interveners to the corporation’s licence renewal are telling the CRTC that it must deny a proposal from the public broadcaster to have national advertising on Radio 2 and Espace Musique. In its licence renewal application, CBC says that because it received fewer federal dollars under its Parliamentary appropriation it needs to bolster revenue on the radio side so it can maintain existing levels of service. Several interveners argue that’s simply not true with Corus Entertainment saying it’s “a self-made problem.” Corus and...