TORONTO – Former MLSE exec Joe Gottfried is joining CBC/Radio-Canada as director of sales and marketing, Sports & Olympics.
With over 20 years of media experience, Gottfried has an extensive knowledge of the sports and entertainment media industries. He joins the public broadcaster from MLSE where he was director media sales & integration – global partnerships.
The addition of Gottfried to CBC & Radio-Canada Media Solutions will be a key factor in delivering the best Olympic experience possible to partners and to Canadians at Tokyo 2020, and beyond, reads Friday’s announcement.
“Joe is a solutions provider. His 20+ years in media sales, encompassing both global partnerships and digital media sales, make him an ideal choice to lead CBC/Radio-Canada Sports Sales & Marketing”, said Mary Kreuk, executive director of multi-platform media sales, in the announcement.
