OTTAWA – CBC has submitted a new programming proposal to the CRTC for its category 1 specialty service known as bold.
As Cartt.ca reported, the Commission directed the CBC to come up with another programming strategy that was consistent with the channel’s original nature of service, (programming reflective of the living realities of rural Canadians), after rejecting the CBC’s first attempt last April. The CRTC also dictated that the channel’s nature of service must be sufficiently specific and representative of the programming strategy, and be non-competitive with any existing specialty services.
CBC’s application, which was made public on Wednesday, proposes the following changes:
– the licensee shall provide a national English-language Category A specialty television service with a focus on adults 25-54;
– the service will provide information, interaction and entertainment programming dedicated to reflecting Canada’s various regions, including Canada’s rural and non-urban regions, to national and regional audiences; and
– the mandate of the service will be to reflect in its programming the unique tapestry of Canada’s regions, including programming that reflects the living realities of rural Canadians. For the purpose of this condition, CBC defined “rural Canadians” as individuals from the three distinct segments of the rural populations as defined by Statistics Canada, namely, individuals from rural non-metro adjacent areas, rural metro adjacent areas and rural northern areas.
Comments and interventions are due by December 22, 2010.
