CBC overhauls website, readies marketing campaign for NHL playoffs

TORONTO – On the eve of the 2011 NHL Stanley Cup Playoffs, CBC has a new marketing campaign primed and ready, plus has re-vamped the hockey section of its website.The new site design offers various custom and integrated opportunities including branded content, social media integration, and mobile platform extensions. New this year, the site also offers PushDown ads, wallpapers and site takeovers.Refreshed iPhone and iPad applications, live streaming of every game including the Coach’s Corner segment and pre-game show Hockey Night Online will launch this weekend as part of the broadcaster’s “It Doesn’t Get Any Bigger Than This” marketing campaign in support...