TORONTO – On the eve of the 2011 NHL Stanley Cup Playoffs, CBC has a new marketing campaign primed and ready, plus has re-vamped the hockey section of its website.
The new site design offers various custom and integrated opportunities including branded content, social media integration, and mobile platform extensions. New this year, the site also offers PushDown ads, wallpapers and site takeovers.
Refreshed iPhone and iPad applications, live streaming of every game including the Coach’s Corner segment and pre-game show Hockey Night Online will launch this weekend as part of the broadcaster’s “It Doesn’t Get Any Bigger Than This” marketing campaign in support of its hockey coverage.
In the social media space, the fun Facebook application ‘beard yourself’ (at www.facebook.com/cbcsports) lets fans choose from a various playoff beard styles they can instantly add to their profile pictures. On Twitter, in-depth coverage, analysis and insight will be fed by CBC’S Hockey Night In Canada personalities such as Elliotte Friedman, Scott Morrison and Tim Wharnsby.
“Together with new, innovative partners, we are adding the forefront of 21st century communications and connectivity to our more than 50 years of heritage as the home of the Stanley Cup in Canada,” said Al Dark, executive director of CBC’s revenue group, in the announcement. “These initiatives bring together our broadcast and online coverage resources, offering unparalleled opportunities to reach the ‘hockey nation’ demographic.”
