CBC overhauls sports sales, marketing ahead of PyeongChang 2018 Olympic Winter Games

TORONTO – With just under a year to go until the start of the PyeongChang 2018 Olympic Winter Games, CBC & Radio-Canada Media Solutions has created a new integrated sports sales & marketing team in an effort to better serve its promotional partners and advertisers.Led by Adam Mitchell in the new role of sports partnerships director, the team includes three dedicated sales reps: Rosemary Pereira (broadcast), Michael Miller (broadcast) and Stephanie Moraes (digital). Mitchell will report to Mary Kreuk, executive director multi-platform media sales & marketing.In addition, Mark Thomas was promoted to senior team lead, sports marketing to oversee marketing team members...