CBC outsources radio sales, ads will start airing this fall

TORONTO – The CBC will begin airing advertisements on CBC Radio 2 and Espace musique this fall, as the Corp announced a deal today with Canadian Broadcast Sales to represent advertising sales for both properties. The radio sales organization will work with CBC and Radio-Canada's sales and marketing teams. In Quebec, Espace musique will be represented by Groupe Force Radio, a CBS partner. "?I?'m confident that by working closely with our team at CBC and through their unmatched experience in radio advertising sales, together we will deliver to our clients a streamlined and effective way to access the new advertising...