OTTAWA – CBC/Radio-Canada is embarking on a new study it says will “evaluate the breadth and depth of its news content.”
The study, announced yesterday, “will also gauge Canadians’ expectations of the public broadcaster’s news services.” The independent study will be done by a third party and the results will be made public, promised the press release.
"Given the proliferation of news sources, Canadians are more demanding than ever when it comes to trusting what they see, hear and read," said Hubert Lacroix, president and CEO of CBC/Radio-Canada, in a press release. "As a public broadcaster, we are quite rightly held to a higher standard by Canadians. We are expected to lead the way with respect to transparency, impartiality, credibility, and accountability."
The Corp will use the information gathered “to continue its efforts to remain the most credible news source in the country and a standard for broadcast journalism everywhere,” reads the release.
To ensure that it reflects the reality of its specific markets, CBC/Radio-Canada will conduct two distinct studies, with the same objectives, focusing on its English- and French-language news coverage, respectively, it added.
