OTTAWA – Passengers on Air Canada flights will soon have on-demand access to daily news programming produced by CBC in English and by Radio-Canada in French.
Content will be presented in 30-minute packages in both official languages, updated twice daily, and available on airline’s personal seatback video screen starting this month. The service will be rolled out in stages across Air Canada’s fleet.
"We’re proud to be able to make our news available on the country’s largest airline," said Jennifer McGuire, GM and Editor in Chief of CBC News, in a statement. "On the ground or now in the air, Canadians can enjoy their national public broadcaster’s services in more places and ways than ever before."
CBC/Radio-Canada called the delivery of an on-demand service “a new step” in its more than 20 year history of providing Air Canada travelers with in-flight daily news.
"Air Canada and CBC/Radio-Canada share a similar mission of connecting Canadians with one another and Canada with the world”, said Craig Landry, VP of marketing for Air Canada. "Our customers have told us they would appreciate the ability to access the latest news on-demand from our seatback in-flight entertainment system. No matter where in the world our customers travel, they will have ready access to a Canadian perspective on the world."
