TORONTO – CBC’s digital music service and TD are joining forces on a new music portal to help keep music fans up to date on the Canadian live music scene, whether at home or on the go, via desktop, mobile and tablet.
Visitors to CBCMusic.ca -TD Live Music will be able to explore and enjoy Canadian live music through hundreds of videos of in-studio and in concert recordings, weekly concert listings, music news and reviews, photo galleries and more. CBC Music will curate all of the content on the site with frequent updates on the latest music news.
The portal is being promoting with spots on CBC Television featuring Canadian artists Jully Black, Randy Bachman and The Arkells, as well as two radio spots on CBC Radio Two. CBCMusic.ca also has a navigational tab and a direct link to TD Live Music on its homepage, and digital leaderboards are running on CBC.ca.
“At TD, we love music and understand the power it has to bring people together from all walks of life,” said Chris Stamper, SVP of corporate marketing for TD Bank Group, in the news release. "And that’s why we are thrilled to work with CBC Music on this incredible opportunity which will not only demonstrate our commitment to music but provide a source of information and entertainment to Canadian music fans everywhere."
