CBC/Microsoft partnership puts CBC content on Xbox and other MS platforms

TORONTO – Billed as a “landmark” deal for the CBC content, the public broadcaster and Microsoft Canada have announced a collaboration to develop new technology and distribution opportunities for CBC content. With a focus on increasing distribution, promotional and sponsorship opportunities, the partnership will see CBC video content extended onto multiple Microsoft platforms including MSN.ca, Xbox, Windows 8, Windows Phone 8 and more. CBC’s Hockey Night in Canada and Microsoft have also launched a new app (pictured below) for hockey fans available inside Microsoft’s on-line Xbox 360 service, Xbox LIVE, and free to paid, monthly Xbox LIVE Gold users. The app lets...