TORONTO — CBC and Radio-Canada Media Solutions today announced the hiring of Hisham Ghostine (above) as executive director of sales, marketing and Olympics for Toronto and Western Canada, effective today.
Ghostine’s appointment follows the retirement of Mary Kreuk at the end of April. He will be based out of Toronto.
With more than 20 years of agency experience in the industry, Ghostine left his position as CEO of media and performance brands at Dentsu Aegis Network in Canada in December and spent a short time with Torstar, according to a report from Media in Canada. Previously, he has served as a board member at Numeris, the president of Amplifi Canada, and the chief commercial officer at Dentsu Aegis Network. Before moving to Canada, he spent 10 years at Omnicom Media Group in various roles including five years as chief growth and revenue officer for the Middle East and North Africa in Dubai.
“The contributions and groundwork that Mary Kreuk built over the past six years before her retirement left our team in a solid position, and we are thrilled to welcome Hisham to our group to further that work,” said Donald Lizotte, general manager and chief revenue officer at CBC/Radio-Canada, in a press release. “Hisham is a strategic thinker, and his extensive agency experience will be invaluable to us. He is a strong leader, and his knowledge of both broadcast and digital will help our teams create and develop the diverse, innovative, and award-winning business solutions that our clients are looking for.”
“CBC/RC is one of Canada’s most trusted brands, a top-rated Canadian employer and a true national icon for Canadians,” added Ghostine. “I am excited to join the team at a time when responsible journalism, data transparency, suitable and safe content and adtech/digital transformation are the buzzwords in our industry. CBC/Radio-Canada as a public broadcaster must be an ‘avant-gardiste’ in leading and contributing to this meaningful transformation, it couldn’t have been a better time to be part of all of this.”
