MONTREAL AND TORONTO – CBC/Radio-Canada’s media solutions division announced today the appointment of Hisham Ghostine as general manager and chief revenue officer for CBC and Radio-Canada Media Solutions.
Ghostine will oversee all teams associated with the public broadcaster’s self-generated revenue, including advertising, distribution and content-licensing streams, the CBC said in a press release. He will start on April 3 and work between Montreal and Toronto.
Ghostine will replace Donald Lizotte, who after spending three-and-a-half years in the position will be stepping down for retirement on March 31.
Ghostine was appointed as executive director of sales, marketing and Olympics in May 2021 and was promoted six months later to executive director of digital monetization, sales, marketing and Olympics, the release said.
Before that, he held various roles throughout his 25-year career, including CEO of media and performance brands at Dentsu Aegis Network in Canada and leadership positions at Omnicom Media Group.
“We are thrilled to have such a talented executive take on this key role, with his deep digital expertise and extensive knowledge of the agency and business community,” the release said. “Fluently trilingual in English, French and Arabic, he will strive to uphold the values of equity, diversity and inclusion that he holds dear within his team at the national level.
“His new position will also allow him to showcase his leadership skills, with a focus on building strong, united and high-performing teams,” the release added.
Photo of Hisham Ghostine via CBC
