TORONTO — Canada’s public broadcaster CBC and The Corporation of Massey Hall & Roy Thomson Hall announced today a new five-year partnership that includes CBC being named as the official media partner of newly renovated Massey Hall and Allied Music Centre in Toronto.
As part of their partnership, the two Canadian cultural institutions “will develop new programming initiatives to amplify emerging and established homegrown musical talent,” says a press release.
These initiatives include a new concert series featuring recorded performances from Massey Hall and Allied Music Centre that will be available across CBC’s platforms to a national audience, starting this fall.
“The concert series will feature performances by Canadian artists available on CBC platforms including CBC TV, CBC Gem, CBC Listen, CBC Radio and CBC Music, recorded from all of the venues within the Allied Music Centre including the 100-capacity community theatre, the 500-capacity club, and the mainstage at Massey Hall,” the release explains.
Details about the spotlighted artists and CBC schedule will be announced closer to the launch of the concert series this fall, the release says.
“This collaboration also introduces new studio spaces for CBC at Allied Music Centre, located on the fifth floor of the new building adjacent to Massey Hall. On-site performance content will be produced at these state-of-the-art audio & visual production studios, which will also offer an alternate location for CBC Radio and TV hosts to conduct artist interviews, and for producers and editors to create other original CBC content.”
The announcement today builds on a long-standing history between CBC and Massey Hall going back to the 1940s, “including a time when performances were recorded live from a CBC broadcast booth overlooking Massey Hall’s historic Allan Slaight Stage,” the release says.
“The relationship between Massey Hall and CBC is built on a remarkable history of bringing once-in-a-lifetime performances from our stage to Canadians across the country,” said Jesse Kumagai, president and CEO of Massey Hall, in the release. “As we look to the future, we will build on this legacy by connecting artists and audiences in new and innovative ways, and we can’t imagine a better partner to highlight and share the next generation of incredible music we will host at Massey Hall and Allied Music Centre.”
“In bringing together these two iconic Canadian cultural brands, this groundbreaking new partnership will further elevate CBC and Massey Hall’s shared commitment to nurture, support and showcase the very best of this country’s musical talent across all genres,” said Barbara Williams, executive vice-president of CBC.
“We are so proud and excited to work closely with the teams at Massey Hall and Allied Music Centre to shine an even brighter spotlight on Canadian music by offering audiences across the country a front row seat to performances from this historic and revitalized venue.”
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Image courtesy of CBC.
