CBC Licence Renewals: CMPA demands terms of trade while APTN looks for closer ties

By Denis Carmel GATINEAU – Like other organizations who appeared during this multi-day hearing, the Canadian Media Producers Association took a narrow view, arguing other discussions should be allowed to take place first. “We think it’s important to ask questions about how CBC will ensure discoverability, success, and relevance for programming available online, but before thinking of substituting any current requirements for new metrics, we need to engage in the kind of wider industry consultation that will be possible in a major policy proceeding once Bill C-10 is passed,” said Reynolds Mastin, president and CEO of the CMPA during its...