OTTAWA – Earlier this month the CBC made good on its promise to increase Canadian programming when it announced a $33 million plan called 2015: Everyone, Every Way.
The five-year strategy calls for CBC to emphasis local and regional coverage while enhancing digital programming and increasing Canadian content. Now that the strategy is out there, the CBC wants to consult with Canadians online to gauge how they feel about it.
"Our strategy is ultimately about deepening our relationship with Canadians on every level and in every way," explains Hubert T. Lacroix, president and CEO of CBC/Radio-Canada. "Media coverage has been broad, so hopefully Canadians have a sense of what they can expect from their public broadcaster over the next five years.
"Deepening our relationships means engaging with our audiences and with Canadians. I’m very much looking forward to having people tell us what they think of our strategy for the future, so that we can factor their input into our plans," adds Lacroix.
Canadians have until March 31 to provide their thoughts and input on Everyone, Every way, at www.cbc.radio-canada.ca/strategy2015.
