CBC invites indie producers to collaborate on daytime programming

TORONTO – CBC has announced the creation of The Branded Entertainment Development Initiative, a unique opportunity for marketers and independent producers interested in collaborating on CBC’s daytime programming schedule. The broadcaster says it will provide the chance to be part of the creation and development of new daytime programs that incorporate strategic partnerships with outside brands, in an effort to create opportunities that go beyond traditional broadcast avenues. “We know there are strong ideas already percolating out in the Canadian independent production communities that would fit well with our existing lifestyle and cooking shows,” said Jennifer Dettman, head of factual...