MONTREAL — CBC/Radio-Canada announced Wednesday that Donald Lizotte will be taking over the role of general manager and chief revenue officer of CBC & Radio-Canada Media Solutions, after last week’s announcement that Jean Mongeau is leaving the position, effective February 24, 2020.
In his new role, Lizotte will oversee all teams associated with CBC/Radio-Canada’s self-generated revenue, including the advertising, distribution and content-licensing streams, CBC/Radio-Canada said in a news release.
Lizotte comes to CBC/Radio-Canada with more than 25 years of experience in the telecommunications, retail, food and media sectors, including 14 years as an executive with Quebecor. Previously, Lizotte was executive vice-president, advertising network, and vice-president, sales and media creativity, for TVA Group, as well as president of Le SuperClub Vidéotron and vice-president of sales for the consumer division at Videotron.
“We’re excited to welcome Donald to the CBC/Radio-Canada family and we will undoubtedly benefit from his extensive experience within the industry,” said Barbara Williams, executive vice-president of CBC, in the news release.
Radio-Canada’s executive vice-president, Michel Bissonnette, added: “Known for his leadership and strategic insight, Donald will be joining the Media Solutions team in an advisory capacity starting November 19 to ensure a smooth transition. His focus will be on identifying new revenue sources and implementing innovative ways of doing business.”
"Donald will join the Media Solutions team in an advisory capacity as of November 19 to ensure a smooth transition. His first job will be to identify new revenue sources and implement innovative ways of doing business," adds a memo to staff from Williams and Bissonnette.
