CBC head calls for public broadcasters to get trust certification

TORONTO – CBC/Radio Canada president and CEO Catherine Tait called Thursday for global public broadcasters to obtain certification for trustworthiness to combat disinformation. Tait was speaking at the Public Broadcasters International conference in Prague, Czech Republic, when she called for the global broadcasters to assist in the fight against disinformation and bolster trust in public media. She called for public broadcasters to get the Journalism Trust Initiation (JTI) certification, which is issued by Reporters Without Borders. JTI would scrutinize the broadcaster’s transparency and editorial practices in exchange for a label “showcasing and promoting trustworthy journalism,” according to the RWB website....