CBC averages1.294 million Olympic viewers

TORONTO – CBC called the final Olympics it will broadcast for at least six years “one of the most successful Games in the network’s history.” From August 8-24, CBC provided more access for Canadians to the Olympics than ever before, with eight platforms and more than 2,400 hours of total Games coverage. CBC attracted an overall average audience of 1.294 million viewers to Olympic Prime; 544,000 viewers to Pacific Prime; and 675,000 viewers to Olympic Morning. In 2004, during the Athens Games, the average audiences were 1.118 million viewers for Olympic Prime; 212,000 viewers for Olympic Late; and 322,000 viewers...