CBC and Radio-Canada Media Solutions to rep Télé-Québec nationally

MONTREAL — Quebec’s public educational broadcaster, Télé-Québec, announced today it is entrusting its advertising representation outside the province to CBC & Radio-Canada Media Solutions and its sales team, effective in June. “Like all Canadian broadcasters, Télé-Québec is operating in a television landscape that is constantly shifting locally, nationally and internationally. Not only is competition between media intense and pervasive, but the rapid technological progress of local and foreign broadcasting platforms is forcing broadcasters to maximize their business strategies to protect their independent revenues,” reads Télé-Québec’s English press release. “Consequently, Télé-Québec wanted to join a media group with complementary content and...