CBC adds new Facebook tools to 'Battle of the Blades' broadcasts

TORONTO – CBC has become the first Canadian broadcaster to partner with Facebook to utilize its new tools for broadcast media outlets.The Corp said Thursday that it will incorporate Facebook's Keyword Insights API and Public Feed API into its primetime skating competition series Battle Of The Blades. The integration involves using the Facebook data to show audience support for individual competitors on a map of Canada, during the show.Pictures and videos from fans on Twitter, Facebook and Instagram have also been incorporated into the programming. CBC said this integration is unique given it is part of the set of the...