Radio / Television News

RDS viewers click on long form SB ads

MONTREAL – Interactive Budweiser Super Bowl commercials that aired on Le Réseau des Sports (RDS) – enabled with etc.tv’s hyper-linking solution – set new interactive TV advertising records, according… Continue Reading

CBC and Guild sign new deal

OTTAWA – Members of the Canadian Media Guild (CMG) voted overwhelmingly in favour of a new five-year collective agreement with CBC/Radio-Canada, it was announced today. Ninety-three percent of members… Continue Reading

Super Bowl still draws a TV crowd

TORONTO – CTV and corporate sibling RDS attracted an audience of 4.3 million for Sunday evening’s Super Bowl broadcast. Nearly 9.5 million Canadians tuned into some part of the… Continue Reading

Canwest says it’s MovieTime

TORONTO – Canwest’s MovieTime channel, which replaced defunct digi-net Lonestar last October, has launched a national ad campaign and a free preview across most BDUs for the month of… Continue Reading

UK government backs DAB

LONDON – The UK government has endorsed Digital Audio Broadcasting (DAB) as the primary means of migrating from analogue to digital radio, says a report released late last week. The… Continue Reading

SCN appoints new ED of content

SASKATOON – Saskatchewan educational broadcaster SCN announced today that former marketing and communications director Ranjan Thakre has been appointed to the new position of executive director of content, effective… Continue Reading

CTV launches HD in Calgary

CALGARY – Just in time for the Super Bowl, CTV said officially today it is broadcasting a high definition signal in Calgary. (Which may not be good news for… Continue Reading