Radio / Television News

PPM locates elusive 18-24 TV demographic

TORONTO – The disappearance of Canadian television viewers aged 18 – 24 has been greatly exaggerated. According to a presentation at a Television Bureau of Canada event at Advertising Week,… Continue Reading

Huge radio coverage for Games

TORONTO – Canada’s Olympic Broadcast Media Consortium announced today its exclusive English-language radio coverage of Vancouver 2010, with more than 1,800 hours of coverage across 77 stations on THE… Continue Reading

TV ads most effective, says TV Bureau

TORONTO – The results of a comprehensive biometric and eye tracking which revealed television to be the most effective medium at delivering high emotional and cognitive responses to advertising,… Continue Reading