OTTAWA – Jean-Pierre Blais, chair of the CRTC, challenged Canada’s independent producers to think unconventionally when it comes to promoting their creations, reaching audiences and attracting new advertising revenue.
In…
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OTTAWA – Leveraging online platforms such as YouTube to generate additional revenue is having limited success, according to panelists on a session exploring new business models for film and…
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TORONTO – As today is International Women’s Day, Canadian Women in Communications and the Globe and Mail are running a full-page ad recognizing seven women in the…
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OTTAWA ? Every content producer can follow unique logic in deciding whether to extend a content brand beyond its original media platform in today?s transmedia landscape ? and if…
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TORONTO – The comedy specialty channel Bite TV has rebranded with a new look to reposition the channel to a core demo of 18-49 year old males.
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OTTAWA – The federal government has fully implemented the Audiovisual Treaty Coproduction treaty, providing a big boost to Canadian television and film co-productions, Paul Calandra, the Parliamentary Secretary to…
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OTTAWA – A grand project that would see the vast amount of Canadian content currently unavailable for viewing is beginning to make some progress, according to a panel at…
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OTTAWA – Robert Lantos, noted filmmaker and one of the men behind a new Canadian film channel application now before the CRTC, squared off against Pam Dinsmore, vice-president, regulatory…
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TV content providers who capitalize on second screen initiatives to capture the attention of multitasking viewers will eventually (read long-term) see a positive financial impact for their efforts. That’s…
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TORONTO – Twenty-seven percent of Netflix subscribers in Canada watched at least one episode of the on demand viewing company’s original series House of Cards within the first 27…
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