LOOK FOR REPORTS BEGINNING next Monday from the 2007 National Association of Television Program Executives conference in Las Vegas.
We promise not to star-gaze too much and concentrate on what Canadians are up to and seek out new trends and technology on the floor of the largest marketplace solely dedicated to TV content. More than 8,000 top media executives from 76 countries participate in three days of exhibition, featuring more than 350 globally recognized exhibiting companies and 600 representatives of consumer and trade press from around the globe.
We’ll be paying special attention to NATPE Mobile, the Monday conference aimed at revealing the latest audience behavior research to give a clear, concise picture of how people are consuming digital media across multiple platforms.
Utilizing in-depth case studies by leading digital media organizations, NATPE Mobile will explore these findings and their tremendous impact on the evolution and profitability of the digital media industry.
Surf back to here next week for our exclusive "as-it-happens" reports from NATPE.
Only from Cartt.ca.
