CARTT.CA at NATPE: Big media rules new media

LAS VEGAS – The so-called new media space is regularly thought of as a playground for the basement producer making silly videos based on the slimmest of hope that they might hit it big and have millions of people watch on YouTube (think Mentos and Diet Coke). While such viral successes are what consumer media most likes to report on, the simple fact of the matter is that big media rules new media. On the web, on the cell phone, users looking to be entertained gravitate to brands they know, said a NATPE panel on technology and distribution this week....