WINNIPEG – CanWest Global’s Australian out-of-home ad company, Eye Corp., announced today it won a multi-year contract from Britain’s second-largest airport operator, the Manchester Airports Group Plc (MAG), to manage the advertising concessions at the Manchester, Nottingham East Midlands and Humberside Airports, commencing June 1, 2006.
Terms of the multi-million-dollar deal were not disclosed. MAG’s airports serve approximately 30 million passengers annually. Eye will provide sales and marketing services for all static, digital and ambient advertising displays in all of the airport terminals.
"This is a significant moment in Eye’s continued growth that will form the cornerstone of our future European operations. With the addition of the Manchester Airport Group, Eye’s airport division – Eye Fly – will now comprise 19 airports and serve some 200 million passenger movements annually," said Nick Falloon, TEN’s executive chairman, in a release.
Eye now represents major international airports in Australia, Singapore, New Zealand, Indonesia and the United Kingdom.
CanWest’s broadcaster in Australia, TEN, also announced that Twentieth Century Fox Television Distribution has awarded long term future Australian television rights to TEN Television Network and pay television operator FOXTEL commencing in July 2007. This agreement marks the first time a major U.S. studio has apportioned first-run television rights across free-to-air and subscription-based television in Australia. The multi-year agreement will deliver a long term supply of programming consistent with TEN’s core demographic of adults 16-39.
Terms of that deal were not disclosed.
