TORONTO – Kathy Gardner, senior vice-president of integrated media research and corporate promotions for CanWest MediaWorks, has been elected chair of the BBM Board of Directors.
BBM Canada is a not for profit, member owned tripartite organization providing broadcast measurement, consumer behavior and industry intelligence to broadcasters, advertisers and agencies.
“Kathy has several years of experience with BBM, and has provided strong leadership to the Television Executive Committee as its Chair,” said Jim MacLeod, president and CEO, BBM Canada. “She brings a unique background to her new role as Chair with both agency and television experience. Kathy will have a positive influence on the Board at this pivotal time in the evolution of audience measurement. She truly is the right person at the right time for BBM.”
Gardner has served on the Canadian Media Directors Council, Nielsen Advisory Board, and is a past president of the Broadcast Research Council. She has also served as the Chair of the TVB and Chair of BBM’s Television Executive Committee.
“I look forward to championing the evolution of broadcast measurement in Canada,” said Ms. Gardner. “The rapidly changing technological platforms which surround radio and television media will require the concentrated and accelerated involvement of all our stakeholders. I look forward to working with such an esteemed group of colleagues on initiatives of such importance to our industry.”
