CanWest styles "showmercials"

TORONTO – In an attempt at making ads more interesting – and maybe inducing PVR users to maybe stop when speeding past the commercials, CanWest MediaWorks has launched "showmercials" in Canada. CanWest's Global Television, along with The Media Company and Proctor & Gamble, have teamed up for an exclusive campaign during the program Gilmore Girls called "Look Fab" which will give viewers weekly beauty and style tips as well as the chance to win a trip for two to Los Angeles for a Hollywood makeover. Like the Lorelai (mom) and Rory (daughter) Gilmore the promotion, like the show, is aimed...